Finding Strength in Stillness with Look Good Feel Better
At Aromatherapy Associates, we believe in the power of self-care to restore balance, build resilience and nurture the spirit even in life’s most challenging moments.
We are proud to announce a new partnership with Look Good Feel Better, the national cancer support charity helping people face cancer with confidence.
Founded in 1994, Look Good Feel Better was created to help people living with cancer manage the visible side effects of treatment and rebuild confidence through the power of community, care and connection.
From September 2025, every purchase of our Inner Strength Bath & Shower Oil and Inner Strength Body Oil will help fund their invaluable work; with 10% of profits donated to support their wellbeing workshops across the UK.
“By partnering with Look Good Feel Better, we are able to extend that care in a meaningful way, helping more people feel supported, empowered and emotionally uplifted at a time when it matters most.”
— Joanna Stroz, Global Head of Marketing & Innovation
The story of Inner Strength is deeply personal to our co-founder, Geraldine Howard. During her own battle with cancer, Geraldine turned to the practice she knew best, blending essential oils to create something that could help her find courage, comfort and clarity during treatment.
"Inner Strength was born from a deeply personal place, and its purpose has always been to offer comfort and courage in difficult times."
— Geraldine Howard, Aromatherapy Associates Co-Founder
The result was Inner Strength, a fortifying blend of Clary Sage to encourage calm, Cardamom to restore clarity, and Frankincense to deepen breathing and steady the mind.
This collection became a powerful symbol of hope and a reminder that even in the most difficult times, we can draw on our own inner reserves of strength and serenity.
Through this new partnership, we hope to share Geraldine’s legacy with those facing cancer today, offering moments of restoration, empowerment and compassion through the healing power of aromatherapy.
