After having obtained our B Corp certification in 2020, and as an ongoing commitment to people and planet, we are proud to announce that our cosmetic and personal care products are now Leaping Bunny approved by Cruelty Free International. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All our cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
Both accolades are equally important moments in the company’s history as the brand continues its journey to excellence in wellbeing.
And we are delighted to be part of a growing group of brands who are supporting the fight against animal testing, within the wellness and cosmetics industry.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
To explore Cruelty Free FAQs regarding Aromatherapy Associates' products, please visit this page.