After having obtained our B Corp certification in 2020, and as an ongoing commitment to people and planet, we are proud to announce that our cosmetic and personal care products are now Leaping Bunny approved by Cruelty Free International. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.


All our cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.


Both accolades are equally important moments in the company’s history as the brand continues its journey to excellence in wellbeing.  


And we are delighted to be part of a growing group of brands who are supporting the fight against animal testing, within the wellness and cosmetics industry.


For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

To explore Cruelty Free FAQs regarding Aromatherapy Associates' products, please visit this page.

Why is Cruelty Free so important to Aromatherapy Associates?

“At Aromatherapy Associates we’ve always had a commitment to care and working to the highest ethical and professional standards.

Whilst we have always been against animal testing, to be officially approved by Cruelty Free International under the Leaping Bunny Programme is another step forward for us as part of our commitment to sustainability, ethics and using our business as a force for good.”

Anna Teal, ex-CEO Aromatherapy Associates

"We're delighted that Aromatherapy Associates has joined the growing Leaping Bunny family. It is essential that companies show their commitment to ending animal testing in the beauty and personal care industry.”

Michelle Thew, CEO Cruelty Free International

How did we become Leaping Bunny approved?

It took a year for Aromatherapy Associates to become Cruelty Free International Leaping Bunny approved. We had to submit over 200 documents for approval, and it is the only internationally recognisable approval that requires:

(i) A supplier monitoring system to be implemented by the brand.

(ii) Checks for animal testing down to and including ingredient manufacturer level of the supply chain.

(iii) Adherence to a fixed cut-off date.

(iv) Regular independent supply chain audits to ensure compliance.  

To learn more about the Leaping Bunny criteria, click the link below.

Our future committments

The Leaping Bunny approval requires us to continuously monitor our entire supply chain. We will have to collate documents to be checked for every new ingredient we may choose to use in the future. The Leaping Bunny Programme has the rigour that requires us to keep checking for animal testing throughout our supply network, down to manufacturer level.