Behind the Brand: Our Mission in Aromatherapy
At Aromatherapy Associates, our mission is rooted in the belief that the power of essential oils can transform daily life. For 40 years, we've been the global experts in wellness, crafting each product with unparalleled dedication and mastery. Our story began with a passion to harness nature's most potent ingredients and create transformative experiences that elevate both body and mind. Today, our luxurious products can be found in leading spas and retailers worldwide, offering holistic approach to wellbeing. Join us as we explore the essence of what makes Aromatherapy Associates the beacon of wellness for many across the globe.
Our Origin
Our founder’s Geraldine and Sue Beechy began their early careers in cosmetology and therapist training where they became a witness to the then undiscovered truth of what goes into many mass-produced beauty products. As each of their careers began to take flight, Geraldine started to unveil the powers within the emerging practice of aromatherapy and shared her discovery with Sue. Both amazed, the pair decided to partner up and began training under renowned aromatherapist Micheline Arcier, who had herself studied aromatherapy with its original pioneers Marguerite Maury and Jean Valnet M.D. After years of training, first-hand practice and a desire to share the benefits of aromatherapy with a wider audience, Geraldine and Sue opened their first store in London 1985that offered a small range of therapeutic-grade products and treatments all including their expertly handcrafted essential oil blends.
Our Impact
With four decades of expertise, Aromatherapy Associates is a trusted authority in the world of wellness and beauty. Since 1985, our formulations have redefined how people engage with aromatherapy, elevating it from niche to essential. Through our commitment to therapeutic efficacy and sensorial excellence, we have played a leading role in shaping the global conversation around self-care and holistic wellbeing.
Our dedication to quality, efficacy and innovation has earned us some of the industry’s highest accolades. Over the years, we have been honoured with multiple awards, including repeated recognition as the World’s Best Aromatherapy Brand at the World Spa Awards. Our signature Bath & Shower Oils have become icons in the world of wellness, consistently praised by beauty editors, trusted by therapists and celebrated in the press for their transformative power.
Loved for their sensorial experience and proven therapeutic benefits, our products have also become a go-to choice for gifting. Whether as a moment of calm, a gesture of support or a luxurious treat, each blend offers something deeper than fragrance, it offers care. From spa professionals and media to customers around the world, Aromatherapy Associates is recognised not only for the products we create, but for the meaningful impact we make on wellbeing, every single day.
