Our Cruelty Free International
Leaping Bunny accreditation
After having obtained our B Corp certification in 2020, and as an ongoing commitment to people and planet, we are proud to announce that our cosmetic and personal care products are now Leaping Bunny approved by Cruelty Free International. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All our cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
Both accolades are equally important moments in the company’s history as the brand continues its journey to excellence in wellbeing.
And we are delighted to be part of a growing group of brands who are supporting the fight against animal testing, within the wellness and cosmetics industry.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
Who is Cruelty Free International?
Cruelty Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals.
The organisation educates, challenge and inspires others across the globe to respect and protect animals, investigate and expose the reality of life for animals in laboratories, and challenge decision-makers to make a positive difference for animals.
Therefore the Leaping Bunny logo and approval is considered the globally recognisable gold standard for cosmetics, personal care products and household products.
Why is cruelty free so important to Aromatherapy Associates?
“At Aromatherapy Associates we’ve always had a commitment to care and working to the highest ethical and professional standards.
Whilst we have always been against animal testing, to be officially approved by Cruelty Free International under the Leaping Bunny Programme is another step forward for us as part of our commitment to sustainability, ethics and using our business as a force for good.”
Anna Teal, Aromatherapy Associates CEO
"We're delighted that Aromatherapy Associates has joined the growing Leaping Bunny family. It is essential that companies show their commitment to ending animal testing in the beauty and personal care industry.”
Michelle Thew, Cruelty Free International CEO
How did Aromatherapy Associates become Leaping Bunny approved?
It took a year for Aromatherapy Associates to become Cruelty Free International Leaping Bunny approved. We had to submit over 200 documents for approval, and it is the only internationally recognisable approval that requires:
(i) A supplier monitoring system to be implemented by the brand.
(ii) Checks for animal testing down to and including ingredient manufacturer level of the supply chain.
(iii) Adherence to a fixed cut-off date.
(iv) Regular independent supply chain audits to ensure compliance.
To learn more about the Leaping Bunny criteria, please visit:
What are our future commitments?
The Leaping Bunny approval requires us to continuously monitor our entire supply chain. We will have to collate documents to be checked for every new ingredient we may choose to use in the future. The Leaping Bunny Programme has the rigour that requires us to keep checking for animal testing throughout our supply network, down to manufacturer level.
Frequently Asked Questions
Q: How do I know which Aromatherapy Associates products are Leaping Bunny approved?
All Aromatherapy Associates’ cosmetic and personal care products are now Leaping Bunny approved by Cruelty Free International.
You can use the Cruelty Free International Leaping Bunny search tool for confirmation:
Q: What is Aromatherapy Associates animal testing policy?
At Aromatherapy Associates, we have always been against animal testing but being officially approved under the Leaping Bunny Programme by Cruelty Free International is a decisive step in our commitment to creating sustainable and ethical wellbeing products by sourcing the best possible essential oils, natural ingredients and plant extracts available.
Q: What does the Cruelty Free International Leaping Bunny approval mean?
The approval is the best assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing. The Programme requires adherence to a fixed cut-off date, checks a brand’s supply chain for animal testing – including both suppliers and manufacturers; requires the brand to have a system in place to regularly collect evidence from the supply chain; and requires regular ongoing independent audits following approval.
Q: What is the process to become approved by the Cruelty Free International Leaping Bunny programme?
Leaping Bunny approval requires a brand to put in place internal protocols to regularly collect evidence from its suppliers and confirm that every ingredient complies with Leaping Bunny’s strict animal testing criteria. To achieve approval, a brand must check its entire supply chain for cosmetics animal testing right down to ingredient manufacturer level, adhere to a fixed cut-off date and agree to ongoing independent audits to ensure compliance.
Q: Why isn’t the Leaping Bunny logo on pack?
All new products in 2023 will now have the Cruelty Free International Leaping Bunny logo on pack and we will gradually introduce the Leaping Bunny logo onto packaging across the rest of the range.
Q: How does the Leaping Bunny approval compare to other third-party certifications?
The Leaping Bunny approval is considered the recognisable global gold standard for cosmetics and personal care products.
The Leaping Bunny approval includes:
- Checking a brand’s supply chain for animal testing, including both suppliers and manufacturers.
- Requires a brand to have a system in place to regularly collect evidence from the supply chain.
- Requires regular ongoing independent audits following approval.
Q: Does the Leaping Bunny approval mean that all Aromatherapy Associates products are vegan?
Aromatherapy Associates products are vegan.
However, being Leaping Bunny approved and vegan are two separate matters. The term “cruelty free” has a long association with ending animal testing. This is what the Leaping Bunny logo and approval means. Vegan indicates the product has no animal derived ingredients. Aromatherapy Associates products are both Leaping Bunny approved and vegan.
Q: If Aromatherapy Associates is cruelty free, does that mean you do not sell products in Mainland China?
We do not sell products in Mainland China.