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Aromatherapy Associates began with two pioneering therapists and a belief that essential oils could transform everyday wellbeing.
Founded in London by Geraldine Howard and Sue Beechey, the brand continues to create expert led aromatherapy blends with purpose, precision and emotional depth. Each blend is crafted to support the way you want to feel, from restful sleep and daily calm to morning energy, body recovery and home fragrance rituals.
Founded By Therapists, Guided By Aromatherapy
Founded in London in 1985 by pioneering therapists Geraldine Howard and Sue Beechey, Aromatherapy Associates was born from a belief in the transformative power of essential oils. Guided by a holistic approach to wellbeing, they created products that support mind body and skin.
Our essential oil blends are hand-crafted in London by our in-house Master Blender, who continues their legacy of care and precision. These blends are infused throughout our full product range, allowing aromatherapy to be experienced in many forms. From award-winning treatments to everyday rituals, each blend is made with the highest quality, ethically sourced ingredients.
We are proudly Vegan, Cruelty Free and a certified B Corp, reflecting our commitment to people, planet and purpose.
As our Co-Founder Geraldine Howard once said,
“I really do want the world to understand the benefits of therapeutic aromatherapy.”
“We stay true to our founders’ vision by creating blends, products and treatments that positively impact people’s lives through the power of essential oils. With a purpose to serve the wellness needs of today through the art of aromatherapy, we prioritise sustainable sourcing, ethical partnerships, and uphold a deep commitment to care, integrity, and innovation.”
GREG DAVIS - MANAGING DIRECTOR
Aromatherapy Explained
Aromatherapy works through the senses, using the natural aroma of essential oils to help shape the atmosphere, mood and feeling of a ritual.
When inhaled, aromatic molecules are experienced through the sense of smell, closely connected with emotion and memory. When used in bath and body rituals, essential oils also become part of a tactile, sensorial moment, helping you slow down and reconnect with yourself.
ACTIVATION THROUGH SENSE OF SMELL
Scent is closely connected to emotion and memory, which is why a familiar aroma can help shift the feeling of a moment.
INHALATION BENEFITS
Inhaling essential oils through bath, shower or home fragrance rituals creates an immediate sensorial experience.
ABSORPTION THROUGH SKIN
Bath oils, body oils and body care allow essential oils to be experienced through touch, warmth and massage.
Every product begins with the blend. Our bath oils, shower oils, body care, essential oil blends, Atomisers and spa treatments are all created to bring the power of aromatherapy into different parts of daily life.
Inside our London blending room, Master Blender Luke Taylor continues the craft passed down by our founders, creating formulas with therapeutic purpose and emotional depth.
“Every blend I create is rooted in the principles Geraldine and Sue passed on to me, an unwavering commitment to quality, therapeutic efficacy and emotional impact. At Aromatherapy Associates, it’s not just about making beautiful scents; it’s about crafting experiences that truly support wellbeing. I feel honoured to carry their legacy forward, every drop of the way.”
Who founded Aromatherapy Associates?
Aromatherapy Associates was founded in London in 1985 by pioneering therapists Geraldine Howard and Sue Beechey.
What is Aromatherapy Associates known for?
Aromatherapy Associates is known for expert essential oil blends, bath and shower oils, body care, home fragrance, spa treatments and wellbeing rituals.
Where are Aromatherapy Associates blends made?
Aromatherapy Associates blends are hand crafted in London by the brand’s in house blending experts.
Are Aromatherapy Associates products vegan?
Yes. Aromatherapy Associates states that it is proudly Vegan, Cruelty Free and a certified B Corp.
Which Aromatherapy Associates blend is best for sleep?
Deep Relax is the brand’s signature blend for evening routines, relaxation and sleep focused rituals.
Which products are best for aromatherapy at home?
The Atomiser, Atomiser Connect and Pure Essential Oil Blends are ideal for creating aromatherapy rituals at home.
Our blends sit at the heart of Aromatherapy Associates. Each one is designed around a specific wellbeing need, whether you want to unwind before sleep, reset after a busy day, feel more focused in the morning or create a calming atmosphere at home.
Inner Strength
Revive Morning
Deep Relax
De-stress Mind
Support Breathe
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